ServisFirst

ServisFirst allows a bank to offer a credit card to its customers featuring its own bank logo. OBA member banks benefit from ongoing non-interest income and unparalleled service and support from ServisFirst.

At no cost, ServisFirst will:

• Develop, fund and execute marketing and advertising programs to grow the member bank’s card portfolio, including letter writing campaigns, in-branch promotions, etc.​

• Staff and manage a portfolio management team to support the member bank​

• Underwrite, establish, maintain and conduct servicing activities including customer service and collections​

• Provide summary reporting on a quarterly basis​

• Conduct on-site meetings and provide on-site training

Program Benefits

• ServisFirst shares 20% of the net credit card profit ​

• The implementation fee ($5,500) is waived for ABA members​

• Compliance is managed by ServisFirst, which holds all the outstandings​

• Member banks have the option to guarantee declined accounts (after review) and receive 80% of net profit share​

• Cardholder support is provided 24/7​

• ServisFirst conducts on-site meetings and provides on-site training

learn more

Watch Our Webinar:
​Credit Cards, Community Banks, and Non-Interest Income

Contact Information

Karen Grahn
SVP & Credit Card Division Manager
(205) 949-0330
[email protected]

"We found the perfect solution to our labor-intensive in-house credit card program! By outsourcing and utilizing ServisFirst’s branded credit card program, we were able to alleviate much of the labor associated with credit cards and still provide our customers with a quality, branded credit card."
​
Diane Aman
SVP, Commercial Loan Officer
Troy Bank & Trust